Trademark Assignment Template, Free Download 2026

By Jessica Henwick, Editor-in-ChiefLegally reviewed by David Chen, Esq.
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When Do You Need a Trademark Assignment?

A business is selling its brand, including trademarks, trade names, and associated goodwill, as part of a business sale, merger, or acquisition.

A company is transferring trademark ownership to a subsidiary, parent company, or affiliated entity and needs a written assignment to record with the USPTO.

A trademark owner is selling specific trademarks (but not the entire business) and needs a trademark transfer agreement to convey the marks along with the goodwill associated with them to avoid an "assignment in gross."

An individual registered a trademark and needs an assignment of trademark to transfer it to their newly formed business entity (LLC, corporation) that will operate under the brand.

⚠ Warning: A trademark assignment without the associated goodwill is called an "assignment in gross" and is void under U.S. trademark law. The assignment must include the goodwill of the business associated with the mark, meaning the assignee must continue to use the mark in connection with similar goods/services to maintain its validity.

What Should a Trademark Assignment Include?

Trademark Identification

The specific trademarks being assigned: word marks, design marks, registration numbers, application serial numbers, and the goods/services covered by each mark.

Goodwill Transfer

An explicit statement that the assignment includes the goodwill of the business associated with each trademark. This is essential for the assignment's validity under U.S. trademark law.

Consideration

The purchase price or other consideration for the trademark assignment. Include payment terms and whether the assignor retains any rights (such as a license-back).

Assignor Warranties

The assignor's warranties that they are the sole owner of the marks, the marks are valid and subsisting, there are no pending challenges or infringement actions, and all required maintenance filings are current.

Legal Details: Key Clauses in a Trademark Assignment

Parties
1.1

This Trademark Assignment Agreement (the "Agreement") is entered into as of [____________] (the "Effective Date") by and between [____________] ("Assignor") and [____________] ("Assignee"). Each Party represents that it has the full legal authority and capacity to enter into and perform its obligations under this Agreement.

1.2

Assignor is the owner of the trademarks, service marks, and associated registrations identified in this Agreement and desires to assign all right, title, and interest therein to Assignee. Assignee desires to acquire such rights, together with the goodwill of the business associated therewith, upon the terms and conditions set forth herein.

Marks Assigned
2.1

The trademarks and service marks subject to this Assignment (collectively, the "Marks") are described in Exhibit A attached hereto, which shall include for each Mark: (a) the word mark or design description; (b) the applicable registration number or application serial number, if any, with the United States Patent and Trademark Office ("USPTO") or any foreign trademark registry; (c) the international classes of goods and services covered; and (d) any state trademark registrations.

2.2

The assignment of the Marks includes all common-law trademark rights, all intent-to-use applications filed under Section 1(b) of the Lanham Act, 15 U.S.C. § 1051(b), all rights of priority, all foreign trademark registrations and applications, and all trade dress and design elements associated with the Marks. Assignor shall deliver to Assignee copies of all registration certificates, prosecution files, specimens of use, and related documentation.

Assignment
3.1

Assignor hereby irrevocably assigns, transfers, and conveys to Assignee, its successors, and assigns, the entire right, title, and interest in and to the Marks, including without limitation all rights under the Lanham Act, 15 U.S.C. §§ 1051 et seq., all state trademark statutes, common law, and all corresponding rights under foreign trademark laws and international treaties, for use in connection with all goods and services for which the Marks are registered or used.

3.2

The assignment includes all causes of action and rights of recovery for past, present, and future infringement, dilution, unfair competition, or misappropriation of the Marks, including all rights to collect damages, profits, and attorneys' fees under 15 U.S.C. §§ 1114, 1117, and 1125, and the right to seek injunctive relief in any court of competent jurisdiction.

Goodwill
4.1

The assignment of the Marks includes the goodwill of the business symbolized by and associated with the Marks, as required under Section 10 of the Lanham Act, 15 U.S.C. § 1060. Assignor acknowledges that an assignment of a registered trademark without the goodwill associated therewith is void and of no effect, and Assignor intends by this Agreement to convey the Marks together with the entire goodwill of the business connected with the use of and symbolized by the Marks.

4.2

Assignor shall cooperate with Assignee to ensure continuity of the quality standards associated with the Marks during any transition period. Assignor shall not, following the Effective Date, use the Marks or any confusingly similar marks in commerce or take any action that would diminish, tarnish, or otherwise impair the goodwill associated with the Marks.

Consideration
5.1

In consideration of the assignment of the Marks and associated goodwill, Assignee shall pay Assignor the sum of [$__________] (the "Purchase Price"), payable in the manner and on the schedule set forth in Exhibit B. The Purchase Price represents the agreed-upon fair market value of the Marks and constitutes the entire consideration for the assignment.

5.2

Assignor acknowledges receipt of good and valuable consideration, the sufficiency of which is hereby acknowledged, and agrees that no additional compensation, royalties, or fees of any kind shall be due in connection with Assignee's use, licensing, or exploitation of the Marks following the Effective Date.

Representations and Warranties
6.1

Assignor represents and warrants that: (a) Assignor is the sole and exclusive owner of the Marks and all associated goodwill; (b) the Marks are valid, subsisting, and enforceable; (c) no third party has any right, title, interest, lien, or encumbrance in or to the Marks; (d) there are no pending or threatened oppositions, cancellation proceedings, or infringement actions relating to the Marks before the USPTO Trademark Trial and Appeal Board or any court; and (e) Assignor has not granted any license, consent, or permission to any third party to use the Marks that has not been disclosed in writing to Assignee.

6.2

Assignor further warrants that the Marks do not infringe upon the trademark, service mark, trade name, or other intellectual property rights of any third party, and that the use of the Marks as currently conducted does not constitute unfair competition or dilution under federal or state law. Assignor shall indemnify Assignee against all losses arising from any breach of the representations and warranties set forth in this Article 6, subject to the indemnification procedures set forth herein.

Recordation
7.1

Assignor shall execute and deliver to Assignee, concurrently with the execution of this Agreement, all instruments and documents necessary to record the assignment of the Marks with the USPTO pursuant to 15 U.S.C. § 1060 and with any applicable foreign trademark registries. Assignee shall be responsible for all recording fees and costs associated with such filings.

7.2

Assignor shall cooperate with Assignee in preparing and filing any additional assignments, powers of attorney, declarations of use, renewal applications, or other documents as may be necessary to maintain, protect, and enforce the Marks in any jurisdiction. Assignor's obligations under this Section 7.2 shall survive the termination or expiration of this Agreement.

Further Assurances
8.1

Each Party agrees to execute, acknowledge, and deliver such further instruments and to take such other actions as may be reasonably necessary or appropriate to carry out the purposes and intent of this Agreement. Without limiting the foregoing, Assignor shall promptly execute any short-form assignment, affidavit, or declaration required by the USPTO or any foreign trademark office to effectuate the transfer of the Marks.

8.2

In the event Assignor fails or refuses to execute any document required under this Article 8 within fifteen (15) days of written request, Assignor hereby irrevocably designates and appoints Assignee as Assignor's attorney-in-fact, coupled with an interest, with full power and authority to act on Assignor's behalf for the limited purpose of executing and recording such documents.

Governing Law
9.1

This Agreement shall be governed by and construed in accordance with the Lanham Act, 15 U.S.C. §§ 1051 et seq., and, to the extent not preempted by federal law, the laws of the State of [____________], without regard to its choice-of-law provisions. Any action or proceeding arising out of or relating to this Agreement shall be brought exclusively in the federal or state courts located in [____________], and each Party irrevocably submits to the personal jurisdiction of such courts.

9.2

This Agreement, including all exhibits and schedules attached hereto, constitutes the entire agreement between the Parties concerning the subject matter hereof. No modification, amendment, or waiver of any provision of this Agreement shall be effective unless set forth in a writing signed by both Parties. The failure of either Party to enforce any provision of this Agreement shall not be construed as a waiver of such provision or the right to enforce it at a later time.

Signature Requirements

E-Signature Valid · Notarization Recommended

Trademark assignments accept e-signatures. Notarization recommended for USPTO recording.

E-signatures accepted by USPTO. Notarization recommended for recording purposes.

How to Fill Out a Trademark Assignment

1

Identify All Marks

List every trademark being assigned with its registration number, filing date, and the goods/services in the registration. Include pending applications.

2

Include Goodwill Language

Ensure the assignment explicitly transfers the goodwill associated with each mark. Without goodwill, the assignment is invalid.

3

Execute the Assignment

Both the assignor and assignee sign the assignment. Have the signatures notarized for recording purposes.

4

Record with the USPTO

File the trademark transfer agreement with the USPTO's Assignment Recordation Branch using the Electronic Trademark Assignment System (ETAS). The recording fee is $0 per mark through ETAS. Download and print the completed assignment of trademark form for your records before filing.

Free Template vs Custom Trademark Assignment

FeatureFree TemplateCustom (AI or Attorney)
Basic printable trademark assignment form
Multi-mark portfolio assignment provisions-
International trademark assignment provisions-
Attorney review of trademark assignment-

Key Facts About Trademark Assignment Documents

Trademark assignment must include transfer of goodwill to avoid assignment in gross.

Assignment in gross without goodwill is void under US trademark law.

USPTO recording provides constructive notice and priority over subsequent transfers.

USPTO Electronic Trademark Assignment System processes trademark assignment recordings for a fee of $25 per mark per class.

Lanham Act Section 10 requires trademark assignments to be recorded with the USPTO to be effective against subsequent purchasers.

Key Legal Terms in a Trademark Assignment

trademark assignmentUSPTOgoodwillassignment in grossETASElectronic Trademark Assignment Systemtrademark registrationmark identificationconstructive notice

When a Free Template Is Not Enough

Free templates cover standard situations, but a professionally drafted trademark assignment accounts for state-specific requirements, unusual circumstances, and enforceability considerations that generic forms miss. If your situation involves significant assets, complex terms, or potential disputes, request an attorney-drafted trademark assignment with a custom quote based on your situation.

Trademark Assignment Template FAQ

How do I assign a trademark?
To assign a trademark: (1) execute a written assignment that identifies the mark(s), transfers the associated goodwill, specifies consideration, and includes assignor warranties; (2) have both parties sign the assignment (notarization recommended); (3) record the assignment with the USPTO using the Electronic Trademark Assignment System (ETAS); (4) update all marketing materials, product packaging, and business registrations to reflect the new owner. The assignee should also update the trademark registration address with the USPTO and begin using the mark in commerce to maintain its validity.
What is an assignment in gross?
An assignment in gross is a transfer of a trademark without the goodwill of the business associated with the mark. Under U.S. trademark law, an assignment in gross is void and unenforceable, and can result in abandonment of the trademark. Goodwill represents the consuming public's association between the mark and the goods/services, transferring the mark without this association would allow the assignee to use the mark on entirely different goods, confusing consumers. To avoid an assignment in gross, always include explicit goodwill language and ensure the assignee will use the mark in connection with similar goods or services.
Does a trademark assignment need to be recorded with the USPTO?
Recording is not required for the assignment to be valid between the parties. However, recording with the USPTO is strongly recommended because: (1) it provides constructive notice to the public of the assignment; (2) it establishes priority over any subsequent conflicting transfer; (3) the new owner must be recorded as the owner of the registration to file renewals, maintenance documents, and enforcement actions with the USPTO; (4) an unrecorded assignment may be void against a subsequent bona fide purchaser. Recording is free through ETAS and takes approximately 2-4 weeks to process.

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